The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Nike+
Agency: R/GA / New York
Client: Nike Category: New Media Innovation & Development / New Media Innovation and Development
Tate Tracks
Agency: Fallon / London
Client: Tate Modern Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Television: Campaign
LOST – Interactive E-Mail Campaign
Agency: Jung von Matt AG / Hamburg
Client: ProSieben Television GmbH Category: Email Marketing / Business to Consumer
Beard
Agency: TBWA\Chiat\Day / New York
Client: Skittles Category: Consumer Television / :30/:25 - Single
Leak
Agency: TBWA\Chiat\Day / New York
Client: Skittles Category: Consumer Television / :30/:25 - Single
Beard, Trade, Leak
Agency: TBWA\Chiat\Day / New York
Client: Skittles Category: Consumer Television / Commercials of var. length - Campaign
Kinky
Agency: Ogilvy & Mather Pte Ltd / Singapore
Client: FHM Singapore Category: Consumer Magazine / Color: Full Page or Spread - Single
Lego - Train Station
Agency: Saatchi & Saatchi / Singapore
Client: Lego Category: Consumer Magazine / Color: Full Page or Spread - Single
Xbox Games Innovative Campaign
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Integrated Branding Campaign
GTI Pre-Tuned Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: Volkswagen Category: Integrated Branding Campaign
Growth Spurt, Doug, France
Agency: TBWA\Chiat\Day / New York
Client: Combos Category: Consumer Radio / Campaign
Staircase
Agency: Ad Planet Group / Singapore
Client: Disabled People's Association Singapore Category: Public Service/Non-Profit/Educational / Posters - Single
GTI Banner Campaign
Agency: Crispin Porter + Bogusky / Miami
Client: Volkswagen Category: Banners - Dynamic / Business to Consumer - Campaign
BIG SHADOW
Agency: GT INC. / Tokyo
Client: Microsoft Corporation.(Japan) Category: Other Interactive Digital Media
BROOCH
Agency: DRAFT Co., Ltd. / TOKYO
Client: Little More Category: Publication Design / Book Design
Nike+
Agency: R/GA / New York
Client: Nike Category: New Media Innovation & Development / New Media Innovation and Development
Evolution
Agency: Ogilvy & Mather / Toronto
Client: Unilever - Dove Category: Consumer Television / Over :30 - Single - max. :90
Trade
Agency: TBWAChiatDay / New York
Client: Skittles Category: Consumer Television / Over :30 - Single - max. :90
Evolution
Agency: Ogilvy & Mather / Toronto
Client: Unilever Canada - Dove Category: Online Branded Content / Business to Consumer
Stockholm the musical
Agency: Farfar / Stockholm
Client: Visit Sweden Category: Banners - Fixed Space / Business to Consumer - Single
Handmade Posters
Agency: Serviceplan Muenchen/Hamburg / Hamburg
Client: Serviceplan Hamburg GmbH & Co. KG Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Tate Tracks
Agency: Fallon / London
Client: Tate Modern Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Television: Campaign
Ballprints
Agency: BBDO Argentina / Vicente Lopez
Client: Nike Category: Outdoor / Outdoor - Campaign
Dinner
Agency: TBWA\Chiat\Day / New York
Client: Combos Category: Consumer Television / :20 and Under - Single
The Chain
Agency: Framfab Denmark / Copenhagen
Client: Nike Category: Web Sites / Business to Consumer
Green
Agency: Saatchi & Saatchi / Sydney
Client: Sydney Writers' Festival Category: Collateral Design / Posters - Single
Orange
Agency: Saatchi & Saatchi / Sydney
Client: Sydney Writers' Festival Category: Collateral Design / Posters - Single
KIMONO
Agency: Hayashi Design / Tokyo-to
Client: Joshibi Art Museum Category: Public Service/Non-Profit/Educational / Posters - Campaign
The Cost Vineyard Wine Bottles
Agency: Sandstrom Design / Portland
Client: The Cost Vineyard Category: Package Design / Campaign
Blue
Agency: McCann Erickson (M) Sdn Bhd / Kuala Lumpur
Client: Penline Sdn Bhd Category: Collateral / P.O.P. and In-Store - Single
Xbox Games: Sneak King; Pocket Bike Racer; Big Bumpin'
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Interactive/New Media: Campaign
Xbox Games Innovative Campaign
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Exceptional Innovation in Media & Marketing / Innovative Marketing - Campaign
INK
Agency: McCann Erickson (M) Sdn Bhd / Kuala Lumpur
Client: Penline Sdn Bhd Category: Collateral / Posters - Campaign
"Patterns"
Agency: Lowe & Partners / Petaling Jaya
Client: Ridsect Roachtrap Category: Consumer Newspaper / Full Page or Spread - Campaign
Cubanisimo
Agency: TAXI, Canada Inc / Toronto
Client: Canadian Film Centre Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Legends of The Jupiter Drawing Room
Agency: The Jupiter Drawing Room South Africa / CAPE TOWN
Client: The Jupiter Drawing Room Cape Town Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Timing
Agency: TBWA\Chiat\Day / New York
Client: Sprint Category: Wireless/Mobile Advertising / Business to Consumer
Bald
Agency: Santo Buenos Aires / Buenos Aires
Client: Arnet Category: Consumer Television / Under $50,000 Budget - Campaign
Pearl Jam 2006 World-Wide Tour Posters
Agency: Ames Bros / Seattle
Client: Pearl Jam Category: Collateral Design / Posters - Campaign
Sydney Writers' Festival 2006
Agency: Saatchi & Saatchi / Sydney
Client: Sydney Writers' Festival Category: Collateral Design / Posters - Campaign
Lingerie, Kinky, Bikini
Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client: FHM Singapore Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Compress Everything
Agency: Saatchi & Saatchi / New York
Client: Allume Systems/StuffIt Deluxe Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Drunken Navigationsystem
Agency: Publicis Zürich AG / Zürich
Client: Blue Cross Category: Public Service/Political Radio / Campaign
Lingerie, Kinky, Bikini
Agency: Ogilvy & Mather Pte Ltd / Singapore
Client: FHM Singapore Category: Collateral / P.O.P. and In-Store - Campaign
Fever, Heart to Heart, Videogame
Agency: TBWA\Chiat\Day / New York
Client: Combos Category: Consumer Television / :30/:25 - Campaign
Wet Card
Agency: BBDO / Bangkok
Client: Ko Ratanasevi Category: Brand and Corporate Identity Design / Corporate Identity - Single